This series that walks business owners through a systematic and methodical way to migrate your offline business to the Internet. In short, How to migrate your business to the Web the SMART WAY
Consumers have adopted mobile devices, like smartphones and tablets, more and more the Digital American is interacting through the Internet throughout the day. As early as a few years ago, the majority of Americans would only use the Internet if they were sitting in front of a desktop or laptop computer. Not anymore. You can be going about your daily business and interact with the Web by simply opening apps on your mobile device.
Make no mistake about it, the mobile age is upon us and has changed the rules of the game as far as a business is concerned. This includes both offline and online businesses. In fact, things are shaping up to such a point that if you wish for your offline business to gain or retain its credibility with your completely local and offline customers, you still need an online presence. In fact, a lot of consumers constantly check online resources to know whether they should trust a particular brick-and-mortar business or not. Increasingly, more and more customers are finding local providers of goods and services through the Internet.
The conclusion is very simple: you need to migrate your brick-and-mortar business online as soon as possible. Your window of opportunity is quickly shrinking, and you don’t want to get left behind. It doesn’t really matter whether your business is a local institution; it doesn’t matter if your business has been passed down from one generation to the next. Even if you have a solid brand, it’s very easy for a tech-savvy local competitor to overtake you. That’s how powerful the connection is between an online presence and local business viability. You need to get with the program sooner rather than later.
Unfortunately, just like everything else in life, there is a right way and a wrong way of doing things. There’s also a smart way and a dumb way of doing things. There are too many brick-and-mortar businesses migrating to the Internet by the seat of their pants. They don’t really have a plan and a clear idea of the methods and strategies available to them. Not surprisingly, they end up wasting a lot of money and time only to have very little to show for all that investment. If you want to maximize your return on investment, as well as your return on effort, you’re in luck. This book will help you migrate your brick-and-mortar business to the Internet in as painless of a way as possible by making sure you make smart decisions.
You have to remember that you can always do things the hard way. Similarly, you can always do things the expensive way. However, if you’re like the typical small business, you would like to hang on to your precious capital. You would like to get a maximum bang for every buck you spend on your online migration. This book will give you a framework with which you can use to piece together a winning strategy that will make your business’ online migration as painless and as cost-effective as possible.